brand renovation expert

Situation: The company has achieved product-market fit and initial success through hustle and a strong founder vision. You are now moving from a "sales-led" organization to a "brand-led" organization, scaling from 10 to 50+ employees, or looking to expand internationally.

The Issue / Challenge:"What got you here won’t get you there." The marketing is often tactical and scattered. The founder is the bottleneck for all brand decisions because the "brand soul" lives only in their head. As new layers of management are hired, the culture is diluting, and the team feels disconnected from the original mission. You need structure, but you are terrified of becoming "corporate" and losing your spark.

How I Help: I act as the bridge between the Founder’s intuition and scalable strategy.

• Codify the Essence: I extract the unspoken brand DNA from the founder and turn it into a strategic compass that the whole team can use.

• Marketing Professionalization: I implement the "Big FMCG" discipline (planning, P&L, positioning) adapted for a nimble scale-up environment.

• Founder Coaching: I work directly with the founder to navigate the personal shift from "Creator" to "Leader," ensuring the organization matures without losing its soul.

Situation: The brand has a rich history and strong awareness, but growth has stalled. The customer base is aging, or the market has been disrupted by faster, younger competitors. You know you need to evolve, but past attempts at rebranding were superficial or rejected by the organization.

The Issue / Challenge: "The Strategy vs. Culture Gap." You can hire a top agency to design a new identity, but if the internal culture is stuck in "how we used to do things," the renovation will fail. There is often a hidden layer of organizational inertia, fear of alienating loyal customers, or "old contracts" (legacy behaviors) that stifle innovation. The external promise is writing checks the internal reality cannot cash.

How I Help: I lead a Brand Renovation that works from the inside out.

• Essence Excavation: We don't invent a new brand; we rediscover the original truth that made you great and reinterpret it for today’s context.

• Cultural Alignment: I run workshops to surface and clear the emotional blockers and resistance within the marketing and leadership teams.

• Execution Roadmap: I deliver a strategy that honors your heritage but is commercially aggressive, ensuring the team feels safe enough to take the necessary risks to grow.Description text goes here

Situation: You have acquired a company with a strong Value Creation Plan (the “what”) but 6–12 months post-deal, the "how" is broken. The integration is slower than projected, the management team is struggling with the new pace, or the brand value isn't unlocking as predicted.

The Issue / Challenge: "Operational Friction & Cultural Shock." Investors demand speed and ROI; existing management feels conquered or misunderstood. This friction kills EBITDA. The leadership team is often paralyzed by the transition, leading to passive resistance. You don't just need a new marketing plan; you need a management team that is psychologically ready to execute it.

How I Help: I serve as the "Trojan Horse" for Value Creation. I speak the language of the investor (ROI, Growth, KPIs) but work on the hearts and minds of the management.

• The Assessment: I provide a rapid audit of not just the marketing assets, but the "Human Capital"—identifying who is on board, who is blocking, and why.

• The Alignment: I facilitate the critical conversations between Owners and Management to align incentives and clear the air.

• The Acceleration: I deploy a "Quick Wins" marketing strategy to generate momentum while simultaneously coaching the leadership team to step into their new roles as growth drivers, turning resistance into ownership.